“Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America--not on the battlefields of Vietnam.”
“Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials”
“Language as the technology of human extension, whose powers of division and separation we know so well, may have been the "Tower of Babel" by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr”
“The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.”
“As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of "do it yourself".”
