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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Kodak sells film, but they don't advertise film. They advertise memories.”
Theodore Parker quotes
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“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”
Morris Hite quotes
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“Advertising is the greatest art form of the 20th century.”
Marshall McLuhan quotes (Canadian communications theorist Educator, Writer and Social Reformer, 1911-1980)
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“Advertising is the art of convincing people to spend money they don't have for something they don't need.”
Will Rogers quotes (American entertainer, famous for his pithy and homespun humour, 1879-1935)
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“The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.”
Leo Burnett quotes (Pioneer American advertising Executive, 1891-1971)
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“The man who stops advertising to save money is like the man who stops the clock to save time”

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“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.”
Jef I. Richards quotes (US advertising professor)
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“I do not regard advertising as entertainment or an art form, but as a medium of information.”
David Ogilvy quotes (Scottish born British military intelligence officer and later top advertising executive, 1911-1999)
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“In advertising, not to be different is virtual suicide.”
William Bernbach quotes (American advertising executive, 1911-1982)
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“Advertising isn't a science. It's persuasion. And persuasion is an art.”
William Bernbach quotes (American advertising executive, 1911-1982)
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