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    I Like this quote I dislike this quote“We've been losing the foundation of our customer base because their eyesight is getting worse and the books are getting harder and harder to read.”

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    I Like this quote I dislike this quote“Vision is obviously an issue for baby boomers. If you make the books more readable, then some of the audience who have moved to larger formats will return.”

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    I Like this quote I dislike this quote“This innovative publication strategy takes the e-book from the realm of novelty and directly into the very mainstream of today's culture. And it reaffirms the publisher-author relationship at a moment when it is fashionable to predict its demise.”

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    I Like this quote I dislike this quote“If you go back 20 years, the mass-market paperback was really driving the business. As long as we have to continue to pay what we do for brand-name authors, we need a healthier paperback format to make it work.”

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    I Like this quote I dislike this quote“Most of our adult imprints went after the market on a title-by-title basis. But this group came in and proposed a guerrilla movement to find content and match it to the audience.”

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