“When I saw that the mouse was the controlling thing and there was graphics moving all over and it wasn't character based ... it was a religious experience. Definitely, the scales were removed from my eyes. ... I became a believer in 30 seconds.”
“It would have taken great courage to do that because at the time, the Macintosh was selling well. You're making $700 gross margin on a Mac and now you're going to go make $35 gross margin on a (software) license? I wish we had, but we didn't. We didn't for that reason.”
“Frequently, crashes are followed with a message like 'ID 02'. 'ID' is an abbreviation for idiosyncrasy and the number that follows indicates how many more months of testing the product should have had.”